Located In • Rome NY • Buffalo NY • Midtown Manhattan NY

Unique Techniques and Permanent Makeup Services to Enhance Your Beauty

ALEXA TOWNSEND

Owner, Founder, Mentor and Permanent Makeup Artist

 

Specializing in working with Cancer Survivors, Current Cancer Warriors and Alopecia clients affected with hair loss. 

VIP Treatment

We focus on bringing our clientele only the latest and most unique techniques to enhance the beauty you already possess, in a very natural approach. Our goal is to make sure you get VIP treatment so you walk out as the best version of yourself. Contact us today and treat yourself to any one of our pampering services!

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MEET ALEXA


Hi! I'm Alexa - Permanent Makeup Artist, Permanent Makeup Trainer and lover of all things beauty. 

I am 10 times certified in Microblading, Powder Brows, Ombre Brows, Combo Brows, Saline Lift 

Removal, Lip Blush Permanent lip color, ProCell Microchanneling and LED Teeth Whitening services.  I also off Botox services in a group setting right here in my beautiful salon and studio.  I have partnered with Corey Corbin N.P. to bring my clients a fun and alternative way to achieve your most beautiful skin, eliminate wrinkles and bring that youthful glow all while having fun. 

I was initially trained and certified in Albany NY with Master Artist Ashley Austin at Urbane Beauty Co.,and also by Master Artist Kler Rosenberg at Beauty Angels Academy in Boca Raton FL. In addition, I have multiple certifications from several artists and trainers that I truly admire and respect their work and safe practices.

I truly believe in continuing my education and learning new methods in order to bring you the best possible knowledge and experience to my studios.  I have developed an intense training program for beginning Permanent Makeup Artists looking to enter into the PMU Industry. I teach my students in a 1 on 1 setting over 5 days to truly help you develop your fundamentals as well as how to start, run and market a successful business. I am passionate about helping others succeed in this growing industry, and continue to serve as a mentor to all students who take my course.  I am also one of only 2 trainers in NY state that works with Micropigmentation Educators.  This is a different method of training and much more intense as it will set you up for several different form of permanent makeup. 

So whether you are looking to work with me 1 on 1 in my Rome NY location, or in an intensive 3 tier group setting in my Buffalo NY, or Midtown Manhattan location, I am here to help you in every way.   

My clients comfort, as well as safe practices and sanitation, my certifications in Blood Borne Pathogens, CPR, Infectious Disease Control, Barbicide Certification and Covid Certifications are among my top priorities.

What Clients are Saying...

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Jessie Harris Bouton


“I thought about microblading my eyebrows for over two years, never brave enough to take the plunge as I didn’t feel could trust my face to just anyone. Then I found Alexa…and her attention to detail was impeccable. I couldn’t stop staring at her before and after client pictures dreaming of finally getting mine done. From the moment we chatted about setting up an appointment, she made me feel heard and confident she could be trusted to bring my eyebrow dreams to life. She was so knowledgeable, patient, gentle and meticulous throughout the whole appointment and her salon gave me all the feels with its aesthetics. I’m so happy with the final product and they are so much more than eyebrows…they’re my confidence! Thank you Alexa and Virago Brows and Beauty for sharing your gift with the world.”

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Rachel Magnanti

“All of my experiences with Alexa have been TOP NOTCH! I grew up in the era of thin eyebrows so I definitely needed micro blading but I didn’t know who to trust. I am so happy that Alexa’s talent took years off my face and brightened my eyes. I never knew how many eyebrows I didn’t have until I had them!

I’ve also had wonderful LED/Laser Teeth Whitening with Alexa. I’ve never used whitening kits but have always wanted a brighter smile! When I saw that Alexa was providing this service I knew that I could trust her and booked an appointment.

Alexa is very thorough and explains each step of the process. Her salon space is clean and beautiful… I enjoy our time together with great music in her comfortable environment.

I am very pleased with my results and highly recommend her!”

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Jackie McElroy

“I highly recommend Alexa not only was she a perfectionist but made me feel comfortable with every step of the way! My brows look fantastic and I wouldn’t hesitate to come back! If you are thinking about having your brows done by Alexa don’t hesitate, just do it!”

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Located In  •  Rome NY  •  Buffalo NY   •  Midtown Manhattan NY 

Virago Salon Address

Rome - 311 N Washington St Rome, NY 13440 


Secondary Locations

Buffalo - 8469 Sheridan Drive Williamsville, NY 14221

NYC - 121 W 27th St, New York, NY 10001

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